Outbound
SDR as a Service LinkedIn & Email Automation Market Validation
Inbound
Lead Generation Demand Generation
Company
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🇩🇪  Based in Berlin · Specialized in the DACH Market

Predictable Pipeline.
No Guesswork.

8bound builds your outbound engine — embedded SDRs, sales automation and CRM infrastructure that runs from day one. Measurable growth, no internal headcount risk.

1 month
Ramp-up to go live
€400K+
Pipeline per campaign (avg.)
1 week
To first qualified meeting (avg.)
8bound SDR team at work
100+
Calls per SDR / day
Trusted by companies across the DACH market from different verticals
SaaS
Education
E-Commerce
Healthcare
App Development
Health Tech
B2B Services
SaaS
Education
E-Commerce
Healthcare
App Development
Health Tech
B2B Services
Sound familiar?

The problems we solve every day

"We have a great product — but our pipeline is embarrassing."

No structured outbound, no sequences, no CRM that actually gets used. Growth comes from referrals and luck — and neither of those scale.

"Building an internal SDR cost us 6 months and €40k — and they left after 3."

Recruiting, onboarding, ramp-up time — then reset. With 8bound you have an active SDR within 2 weeks, zero headcount risk.

"We're entering Germany but have no idea who to call or how to reach them."

The DACH market has its own rules, gatekeepers and buying culture. We've spent years learning it so you don't have to start from scratch.

SDR as a Service

Why the best B2B companies
outsource their SDR.

Building an in-house SDR team sounds straightforward. In practice it's slow, expensive and fragile. Here's what the comparison actually looks like.

33%
Forbes · Ken Krogue
"Sales reps spend only one third of their time actually selling — the rest goes to prospecting, qualifying and admin."
That means 67% of your sales team's capacity is eaten by tasks that a dedicated SDR should handle. With 8bound, your reps close — and we fill the calendar.
Inhouse SDR
The costs
✕ Equipment & hardware costs
✕ Time-consuming onboarding (4–6 months)
✕ Notice periods & contract risk
✕ Office & overhead costs
✕ CRM, dialler & tool licenses
✕ High turnover risk (avg. SDR tenure: 14 months)
The result
Long ramp-up time Time-intensive No flexibility
Outsourcing with 8bound
The advantages
✓ No equipment costs — all-inclusive
✓ Onboarding & training included
✓ Flexible contracts, no notice period risk
✓ No office costs
✓ All licenses included (CRM, dialler, data)
✓ Expert SDRs with DACH market experience
The result
High-quality leads Time-saving Flexible contracts
An inhouse SDR is expensive to hire, slow to ramp up, and hard to let go — notice periods, headcount risk and tool costs add up long before they've made their first productive call. 8bound is flexible by design: no notice periods, no fixed headcount, active within 1 month.
Everything we do

Outbound at the core.
Inbound to complete the picture.

📞

SDR as a Service

Dedicated SDRs, up to 100 calls per day, all-inclusive. The core of everything we do.

Learn more →
⚡

LinkedIn & Email Automation

Warm up leads before the call — with sequences that run while your team focuses on closing.

Learn more →
🎯

Lead Generation & Demand

LinkedIn Ads, lead magnets and inbound strategy — aligned with your sales motion.

Learn more →
Case Studies

What we've built for others

Voice AI · Healthcare · DACH

B2B Voice AI Scale-up

Series A company, 20–50 employees. 3-month outbound pilot into the German pharmacy and medical practice market for an agentic Voice AI product.

400+
Orgs contacted
294
DM conversations
41
Qual. meetings

"Structured outbound in a complex healthcare market — with clear data to drive the next growth phase."

Read full case study →
SaaS · Education · Public Sector

SaaS Training Platform

50–200 employee SaaS company. 15-month embedded SDR campaign selling productivity training solutions to German public sector organizations.

€300K
Revenue generated
2
Embedded SDRs
15mo
Project duration

"Scalable outbound channel for a market we couldn't reach internally — with sustainable revenue built over time."

Read full case study →
Enterprise SaaS · Digital Commerce

Digital Commerce Platform

200–500 employee Series B SaaS company entering the DACH market with a complex digital experience platform targeting mid-market retailers and brand manufacturers.

480+
Orgs contacted
62
Qual. demos
€380K
Pipeline built

"8bound cracked a market we'd struggled to enter for two years — structured outreach, the right messaging, and real pipeline within 4 months."

Read full case study →
The Process

From first call to first meeting — in 30 days.

Four clear steps from contract sign to your first qualified meetings in the calendar.

💬
Today — Discovery

Strategy & offer

  • Discovery call — we understand your market
  • Define the ideal outreach strategy
  • You fill out our onboarding questionnaire
  • We send you a tailored proposal
⚙️
Day 10–20 — Setup

Build the engine

  • SDR assigned, companies researched
  • Contacts enriched and list validated
  • HubSpot set up or CRM connected
  • SDR email under your domain configured
  • Outreach sequences and script defined
🚀
Day 25 — Kick-off

Align & launch

  • SDR sales training session
  • Pitches and messaging aligned with you
  • Sequences reviewed and approved
  • Go live — first calls placed
📅
Day 30+ — Results

First meetings

  • On average: first qualified meeting within 1 week of launch
  • Weekly review calls with full reporting
  • Continuous script and ICP refinement
  • Scale what works, cut what doesn't
0+
Organisations contacted
0
Qualified demos booked
€0K
Pipeline generated
0mo
Average campaign duration
What clients say

No agency jargon — real feedback

★★★★★

"The combination of high call frequency and structured HubSpot documentation finally gave us reliable data instead of gut feel."

MK
Michael K.
CEO, B2B Voice AI Scale-up
★★★★★

"We had a very specific B2B market that needed careful explaining. 8bound understood the product quickly and built a script that works even with the toughest public sector gatekeepers."

SH
Simon H.
Head of Sales, SaaS Training Platform
8bound team
"Every call is a conversation. Every conversation is data. Every data point makes the next one better."
FAQ

Common questions

How much does SDR as a Service cost at 8bound? +

Pricing depends on the scope of the engagement — the number of SDRs, weekly touchpoint volume and campaign complexity all factor in. We offer tiered packages designed to match your stage and goals. For a full overview, see our pricing section on the SDR as a Service page.

How quickly can a campaign start? +

Kicking off a campaign typically takes 1–2 months depending on resource availability and the current talent pool. Once we sign and begin setup (day 10–20), your HubSpot, target account list and call script are ready within the first two weeks — first calls go out shortly after the kick-off on day 25. On average, clients see their first qualified meetings within one week of launch.

Do we need our own CRM? +

No. We set up a HubSpot instance for you, work in it operationally and give you full access — including a live dashboard. If you already have a CRM, we integrate into it.

Is it just phone calls or do you do email and LinkedIn too? +

We run multichannel campaigns: phone, email sequences via HubSpot or Apollo, and LinkedIn outreach. In the DACH market, phone remains the most effective channel for initial conversations.

Is B2B telemarketing legal in Germany? +

B2B cold calling is permitted in Germany under specific conditions (§7 UWG: implied consent for B2B contacts). We work exclusively with legally compliant approaches and advise you on the regulatory framework during kickoff.

What happens after the initial 3 months? +

After 3 months you have concrete data: call-to-meeting rates, ICP validation, objection mapping and a growing pipeline. The process is continuously refined — what works gets scaled, what doesn't gets changed. Most clients continue or upgrade. You can also choose to scale down, shift focus or build in-house — we support all paths.

Resources

Practical knowledge from the DACH market

…
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Ready to start?

Let's talk — no pitch deck.

30 minutes. We'll look at whether we can help. If we can't, we'll tell you that too.

Home›Outbound›SDR as a Service
Outbound

SDR as a Service

Embedded Sales Development Reps ready to start tomorrow — without recruiting, onboarding headaches or fixed-cost risk.

The phone is more alive than ever.

While others went all-in on automation — we picked up the phone.

Email inboxes are saturated. LinkedIn DMs go unread. AI-generated outreach gets filtered in seconds. The one channel that cuts through in the DACH market in 2026: a real human voice, with the right message, at the right time.

Our SDRs make up to 100 qualified calls per day — not robocalls, not auto-dialers. Structured conversations with real decision-makers, documented in your CRM, reported weekly. This is what 8bound does, and why our conversion rates are 3–4× the industry average.

8bound SDR team in the office
The problem

Building an internal SDR takes 6 months. Minimum.

Recruit, onboard, train, write a script, set up HubSpot, first calls, first results after 3–4 months — if you're lucky. And if it doesn't work, you start over.

We take on the complete SDR model: people, process, tools. You get qualified demos in your calendar — not a project that still needs building.

✓
Up to 90 calls per day

Extremely high contact frequency — the biggest differentiator in DACH outbound.

✓
HubSpot included

We set up your CRM instance, work in it operationally and you see everything live.

✓
Call script & objection handling

Developed based on your ICP, iterated from real conversations.

✓
Weekly reporting

KPIs, decision-maker conversations, qualified leads, pipeline.

✓
Flexible model

Monthly cancellation after the pilot phase. No long-term lock-in.

Packages

Three packages. One goal: pipeline.

All packages include a one-time kick-off fee of €1,500 for onboarding, CRM setup, ICP workshop and call script development. Minimum 3-month engagement.

Reach

S
For companies starting structured outbound
€3,000/mo
+ €1,500 one-time kick-off
  • ~0.5 dedicated SDR (FTE equivalent)
  • ~400 weekly touchpoints
  • CRM integration & live dashboard
  • Phone · Email · LinkedIn
  • Weekly review call & reporting
  • ICP validation & data enrichment
Most popular

Drive

M
For companies building serious pipeline
€4,900/mo
+ €1,500 one-time kick-off
  • ~1 dedicated SDR (FTE equivalent)
  • ~800 weekly touchpoints
  • Full CRM setup & pipeline automation
  • Phone · Email · LinkedIn · Sequencing
  • Weekly reviews + monthly strategy session
  • Target account list & A/B tested scripts
  • Export-ready data (CSV, CRM)

Surge

L
For companies ready to dominate their market
€7,400/mo
+ €1,500 one-time kick-off
  • ~1.5 dedicated SDRs (FTE equivalent)
  • ~1,200 weekly touchpoints
  • Full GTM integration & automation
  • All Drive features included
  • Multi-segment parallel campaigns
  • Dedicated project manager
  • Quarterly business reviews + market intelligence
Home›Outbound›LinkedIn & Email Automation
Outbound

LinkedIn Outreach & Email Automation

Your sales reps become more visible, more active and more credible — without lifting a finger. We build and run the sequences that warm up leads before the call ever happens.

The idea behind it

Cold calls convert better when the lead already knows who you are.

Most outbound fails because it's purely cold. We change that by running systematic LinkedIn and email warm-up sequences in the weeks before your SDR picks up the phone — so by the time the call happens, the lead has seen your name, read your message, and maybe already checked out your profile.

The result: higher connect rates, warmer conversations, shorter sales cycles. And your sales reps look like they're incredibly active on LinkedIn — without spending hours a day on the platform.

Before automation
Cold call → unknown caller → instant hang-up. Reply rate on cold email: 1–2%.
After automation
Call → "Oh yes, I saw your LinkedIn request last week" → actual conversation. Same call. Completely different outcome.
What we do

Three layers of automated warming

💼

LinkedIn Outreach on Your Reps' Profiles

We run systematic LinkedIn activity from your sales reps' actual profiles — profile visits, connection requests and personalized follow-up messages to your target accounts. Decision-makers see your rep's name repeatedly before the call. Your team appears active and credible without spending hours a day on LinkedIn.

📧

Email Drip Sequences to Warm Cold Leads

Automated, multi-step email flows that introduce your brand, share relevant content and build familiarity over days or weeks — before an SDR ever calls. Each step is personalized to the recipient's role and company. Unresponsive leads get re-engaged. Engaged leads get escalated to the call queue.

🔄

Coordinated Multichannel Sequences

LinkedIn touch → email → call → LinkedIn follow-up. All timed, tracked and coordinated in your CRM. Every touchpoint is logged, so your SDR knows exactly what the lead has seen before picking up the phone. No duplicate outreach, no gaps, no missed follow-ups.

🎯

Target List Building & Enrichment

We build qualified, enriched target lists for your sequences — by role, industry, company size, geography and any other filter that defines your ICP. No random spray-and-pray. Every lead in the sequence belongs there.

🔗

CRM Integration & Pipeline Visibility

Every interaction — view, connection, reply, click — flows into your CRM automatically. You always know which leads are warming up, which are ready to call, and which have gone cold. Your pipeline stays accurate without manual data entry.

📊

Performance Reporting

Weekly reporting on what matters: acceptance rates, reply rates, warm-to-call conversion, and impact on call outcomes. We A/B test messaging continuously so the sequences improve over time — not just at setup.

The stack

Best-in-class tools.
Certified partnerships.

We don't just know these tools — we're certified partners with HubSpot and Apollo, and we run live campaigns with all of them every day across DACH markets.

🏆 HubSpot Certified Partner
🚀 Apollo.io Partner
🔗

HubSpot

Our primary CRM for all campaign tracking. Every LinkedIn touch, email open and reply is logged automatically. Pipeline stays accurate with zero manual effort.

CERTIFIED PARTNER
🎯

Apollo.io

Contact data enrichment, sequencing and outreach at scale. We use Apollo to build verified target lists and run structured email sequences directly into HubSpot.

CERTIFIED PARTNER
💼

Dripify

LinkedIn automation on your reps' actual profiles — profile visits, connection requests and personalised follow-up messages. Runs safely in the background, 24/7.

📨

HeyReach

Multi-account LinkedIn outreach for scale. When campaigns require higher volume, HeyReach lets us run coordinated sequences across multiple profiles simultaneously.

🧱

Clay

AI-powered data enrichment and hyper-personalisation. Clay pulls company signals, tech stack data and role context to make every message feel individually researched.

⚙️

Make / Zapier

Automation glue between every tool in the stack. Lead actions trigger workflows — from CRM updates to Slack notifications to follow-up task creation — without manual steps.

The real argument

Your reps close deals.
Our sequences fill their calendar.

Automation doesn't replace the human — it multiplies them. While your account executives are on calls, in demos and closing contracts, our sequences are working through hundreds of prospects in parallel. By the time your SDR picks up the phone, the lead already knows who you are.

→
LinkedIn connection sent on Monday → email follow-up Wednesday → SDR calls Friday → lead says "Oh yes, I saw your message"
→
All touchpoints logged in HubSpot automatically — your SDR knows exactly what the lead has seen before saying hello
→
Your account executives appear highly active and credible on LinkedIn — without spending a minute on the platform

Ready to warm up your pipeline?

Tell us your ICP and your current outbound setup — we'll show you what's possible.

Home›Outbound›Market Validation
Outbound

Market Validation & Go-to-Market Testing

Before you hire a sales team, open a new office or commit to a new vertical — call the market directly. Real decision-makers. Real objections. Real answers.

The concept

Most go-to-market assumptions are wrong. Find out before you commit.

New product, new country, new vertical, new customer segment — every expansion is built on a hypothesis. The question is whether you test that hypothesis with real decision-makers before betting headcount and budget on it, or after.

We call your defined target market directly. Not a survey. Not desk research. Structured conversations with actual buyers — the people who would sign the contract if the answer is yes. In 3 months you know whether your hypothesis holds.

Minimum engagement: 3 months
Meaningful market signal takes more than a few weeks. We structure campaigns that generate enough data to give you a real answer — not a sample size of 30 calls.
NEW PRODUCT OR FEATURE

"Does the market actually want this, and at what price?" — We call your target segment and gather structured feedback from decision-makers before you build or over-invest.

NEW GEOGRAPHY OR COUNTRY

"Can we expand into DACH / Austria / Switzerland / a new EU market?" — We test the market with native-language outreach and report back what the appetite really looks like.

NEW SEGMENT OR VERTICAL

"We sell to mid-market SaaS — could enterprise healthcare be a fit?" — We systematically call the new segment and tell you whether the same value proposition lands, or needs to change.

What you get out of it

Not a report. A set of facts from real conversations.

✅

Hypothesis Validation

You define what you believe. We test it. After 3 months you know which assumptions were right, which were off, and what you didn't know to ask.

🎯

ICP Reality Check

Who responds well, who doesn't, which company size and role has the shortest path to a decision — your ICP sharpen themselves through the data, not internal debate.

💬

Objection Mapping

Every objection your offer triggers gets documented and categorized. You'll know exactly what stands between your proposition and a signed contract — and whether it's solvable.

💶

Pricing Intelligence

How does the market react to your price point? What are they currently paying? What's the ceiling? Structured outreach surfaces pricing intelligence you can't get from a desk.

🗺️

Competitor Mapping

Who's already in the market, what are they saying, and how do buyers perceive them? You get live competitive intelligence from every conversation.

📈

Scale or Stop — With Data

At the end of the engagement you have one clear output: a recommendation grounded in real market conversations. Expand confidently, pivot your approach, or save the budget. All three are good outcomes.

Have a hypothesis worth testing?

Tell us what you're trying to validate — and we'll tell you how we'd approach it.

Home›Inbound›Lead Generation
Inbound

Lead Generation

LinkedIn Ads, lead magnets and targeted inbound strategy — built to fill the top of your sales funnel with the right people, not just more people.

Our approach

Marketing that supports sales — not the other way around.

Most lead gen programmes create volume. We create pipeline. The difference is alignment: every piece of content, every ad and every landing page is designed to support what your SDR and sales team are already saying on the phone.

When a prospect gets a LinkedIn connection request from your SDR on Monday and then sees a LinkedIn ad from your company on Tuesday, the cold call on Wednesday isn't cold anymore. That's the playbook.

Marketing ≠ Sales
Most B2B companies run marketing and sales as separate teams with different messaging, different targets and different tools. Leads fall into a gap between the two — and neither team knows why conversion is low.
Marketing + Sales = Pipeline
We build lead generation strategies that are explicitly designed around your sales motion. Same ICP, same messaging, same DACH market understanding — just across paid and content channels as well as the phone.
What we do

Three channels. One pipeline goal.

💼

LinkedIn Ads for B2B DACH

LinkedIn is the highest-intent B2B channel in the DACH market. We define tight audience segments by role, industry, company size and seniority — and run sponsored content and lead gen form campaigns that reach decision-makers where they already are. Campaigns are tracked from ad impression to meeting booked.

📋

Lead Magnets & Gated Content

We create content that your ICP actually wants — DACH market benchmarks, checklists, guides and calculators — and put it behind a simple form. Leads that download are immediately enrolled in an automated HubSpot sequence that warms them up before sales makes first contact. Aligned with your pitch, not generic.

🎯

Landing Pages & CRO

Every campaign needs a focused landing page. We write and structure pages that convert — no generic homepages, no distracting navigation. Single offer, single CTA, measurable result. We A/B test copy, structure and CTAs until we find what converts your specific audience.

🔄

Sales-Marketing Alignment

We map your marketing content to your sales conversations. The whitepaper your SDR shares on a call is the same content your LinkedIn ad promoted last week. Consistency builds trust faster — and trust in the DACH market is everything. We ensure the brand story is the same everywhere the prospect touches it.

📊

HubSpot Integration & Lead Routing

Every inbound lead is captured in HubSpot with full source attribution, enrolled in the right follow-up sequence and routed to the right SDR. No spreadsheets, no manual handovers, no leads falling through the cracks. Marketing hands leads to sales with full context attached.

📈

Retargeting & Nurture Campaigns

Not every lead is ready to buy immediately. We build LinkedIn and email retargeting sequences that keep your brand in front of warm prospects over weeks and months — so when the timing is right, you're the first call they make. Relevant content, not spam.

The mindset

Inbound only works if it speaks the same language as your outbound.

🎯

Same ICP, same message

Your LinkedIn ad targets the same decision-maker your SDR is calling. Same language, same pain point, same offer. Recognition builds trust before the first call.

⚡

Speed to follow-up

A lead that downloads your content and doesn't get contacted within 24 hours drops to 10% of their original intent. We wire HubSpot so your SDR knows within minutes.

📐

Content built for your pitch

Every piece of marketing content we create is reviewed against your sales script. If your SDR can't reference it naturally on a call, we rewrite it.

Ready to build inbound that supports your sales team?

Tell us what your SDR is pitching — we'll build the marketing layer around it.

Home›Inbound›Demand Generation
Inbound

Demand Generation

95% of your target customers aren't ready to buy right now. Demand generation makes sure that when they are, 8bound's clients are the first company they think of.

The concept

You can't cold-call someone who's never heard of you. Demand generation fixes that.

Outbound reaches people who haven't raised their hand yet. Demand generation builds the brand awareness that makes those outbound conversations warmer, shorter and more likely to convert. The two work together.

A prospect who has seen your LinkedIn content, read one of your articles and recognised your company name when the SDR calls — that prospect is five times more likely to take the meeting. We build the brand layer that powers the outbound machine.

Without demand generation
Cold call. Unknown brand. "Who are you again?" Click. Your SDR tries again tomorrow.
With demand generation
"Oh, 8bound — I've seen your posts. I was actually thinking about calling you." Different conversation entirely.
What we do

Building presence before the buying decision.

💼

LinkedIn Thought Leadership

We create and publish regular, relevant content under your founders' and sales leaders' names on LinkedIn. Not generic posts — specific, opinionated content that shows DACH market expertise and builds genuine credibility with your target audience over time. Your ICP follows you before they ever become a lead.

📣

LinkedIn Brand Awareness Campaigns

Paid LinkedIn campaigns targeted precisely at your ICP segments — by job title, company size, industry and seniority. Not optimised for clicks, but for impressions and brand recall. We keep your company visible to the same 500 decision-makers week after week, until your name feels familiar.

📝

B2B Content Strategy

Guides, benchmarks, opinion pieces and case study content built for the DACH B2B buyer. We plan, write and distribute content that positions your company as the go-to expert in your vertical — so inbound inquiries arrive with context, not just curiosity.

🎙️

Webinars & Events

Hosted or co-hosted webinars that put your brand in front of 50–200 qualified prospects at once. We handle positioning, promotion and follow-up — so each event converts into a pool of warm leads who are already engaged with your thinking.

📰

Email Newsletter

A curated newsletter sent to your existing prospect and client base — with DACH market insights, sales tips or industry news that your ICP genuinely wants to read. Every send keeps your brand visible without a hard sell. Unsubscribe rates are low when the content is actually useful.

🔁

Retargeting & Warm Audience Building

We build LinkedIn and website retargeting audiences that follow your ICP across platforms over weeks and months. A prospect who visited your site last month sees your LinkedIn ad today. When the SDR calls next week, the name clicks. That's the compound effect of consistent demand generation.

Want to be the obvious choice before the first call?

Tell us who you're trying to reach — we'll show you what a demand generation strategy looks like for your market.

Home›Inbound›MarTech & Operations
Inbound

MarTech & Operations

The right stack, set up correctly — HubSpot, tracking, automations and reporting that gives your team real clarity.

What we set up

Tools that make your team stronger — not more overwhelmed.

HubSpot CRM
HubSpot Marketing Hub
Google Analytics 4
Google Tag Manager
Apollo.io
Make / Zapier
Databox
Looker Studio
🔗

HubSpot Setup & Audit

Full setup or audit of your existing instance — properties, pipelines, workflows, automations.

📊

Reporting & Dashboards

Real-time KPI dashboards showing what's working — no more Excel ping-pong between marketing and sales.

⚙️

Workflow Automation

Lead routing, lifecycle management, automatic follow-up tasks — repetitive work disappears.

🔍

Tracking & Attribution

GA4 setup, UTM structures and multi-touch attribution — so you know what's actually bringing in customers.

Home›Case Studies
Case Studies

What we've built for others

Concrete projects, concrete numbers — no agency jargon.

🔒
Non-public references
Company names and contact details are shared in an intro call or under NDA. Request access →
Voice AI · Healthcare · DACH

B2B Voice AI Scale-up

Series A company, 20–50 employees. 3-month outbound pilot into the German pharmacy and medical practice market.

400+
Orgs contacted
294
DM conversations
41
Qual. meetings

Structured outbound in a complex healthcare market — with a clear data basis for the next growth phase.

Full case study →
SaaS · Education · Public Sector

SaaS Training Platform

50–200 employee SaaS company. 15-month embedded SDR campaign selling productivity training to German public sector organizations.

€300K
Revenue generated
2
Embedded SDRs
15mo
Duration

Scalable outbound channel for a market that couldn't be reached internally — with sustainable revenue growth.

Full case study →
Enterprise SaaS · Digital Commerce

Digital Commerce Platform

200–500 employee Series B SaaS company. DACH market entry for a complex digital commerce platform targeting mid-market retailers and brand manufacturers.

480+
Orgs contacted
62
Qual. demos
€380K
Pipeline built

8bound cracked a market we'd struggled to enter for two years — structured outreach and real pipeline within 4 months.

Full case study →

Your project next?

Tell us what you're working on — we'll be honest about whether we can help.

Home›Knowledge Base
Knowledge Base

Practical knowledge from DACH sales

No theory. Only what we use ourselves every day — tested in real campaigns across the DACH market.

Loading…

Not finding what you need?

Ask us directly — we're happy to share what we've learned from 50+ DACH outbound campaigns.

Home›Contact
Intro Call

Let's talk.

30 minutes, no pitch. We'll see if 8bound is the right fit — and be honest if it's not.

We'd love to hear from you

Got a specific project? A market you want to go after? Or just not enough pipeline and unsure what to do? Write us — or use the form.

📧
Emailinfo@8bound.com
📍
AddressBozener Straße 13, 10825 Berlin
💼
LinkedInlinkedin.com/company/8bound
⚡ Typical response time
We get back to you within 24h — usually much faster.

Book an intro call

No sales pitch. No spam. Promise.

Home›Case Studies›B2B Voice AI Scale-up
Voice AI · Healthcare · DACH

From first call to 41 qualified demos — in 3 months.

A Series A Voice AI company (20–50 employees) built an agentic solution for German pharmacies and medical practices. They needed structured outreach into a complex, regulated market — fast. 🔒 Company name available in an intro call.

400+
Organizations contacted
294
Decision-maker conversations
41
Qualified meetings booked
3mo
Project duration
Industry
Healthcare · Pharma
Company Stage
Early-stage Startup
Market
Germany (DACH)
Services Used
SDR as a Service · HubSpot Setup · Pilot
Follow 8bound on LinkedIn
The Challenge

Healthcare is one of the hardest markets to crack via outbound.

Pharmacies and medical practices are protective of their time. Gatekeepers are trained to screen calls. Decision-makers — practice managers, pharmacists-in-charge — are often on the floor, not at a desk. And the product, an agentic AI assistant for patient communication, was genuinely new. Nobody had heard of it, nobody was already budgeting for it.

The client needed a partner who understood this dynamic and could still generate qualified pipeline — not just raw activity metrics.

"We knew cold outreach would be difficult in healthcare. What we didn't expect was that 8bound would crack the gatekeeper layer within the first two weeks and get us in front of the actual decision-makers."

The Approach

High-frequency calls, tight ICP, HubSpot documentation from day one.

What we built

✓
Custom call script for pharma/healthcare

Opening, objection handling, and value framing specifically for practice managers and head pharmacists.

✓
Targeted contact list

400+ organizations filtered by practice size, location and tech adoption signals — all manual quality-checked.

✓
HubSpot pipeline from day 1

Every call logged, every outcome documented. Ella had a live CRM view of all outreach activity from day one.

Weekly rhythm

MondayContact list review + weekly targets aligned
Tue–ThuHigh-volume calls + follow-up email sequences
FridayWeekly report to Ella team: KPIs, pipeline, learnings
The Results

Structured pipeline in a market most agencies avoid.

Across 3 months, the team systematically worked through the German pharmacy and medical practice market — with results that gave Ella a foundation for their next growth phase and Series A preparation.

400+
Organizations contacted
294
Decision-maker conversations
41
Qualified demos
14%
Call-to-meeting rate

"The combination of high call frequency and structured HubSpot documentation finally gave us reliable data instead of gut feel. That data was invaluable for our investor conversations." — CEO, B2B Voice AI Scale-up

Similar market? Let's talk.

We've built pipelines in healthcare, SaaS, FMCG and public sector. We'll tell you honestly if we can help.

Home›Case Studies›SaaS Training Platform
SaaS · Education · Public Sector

€300,000 in new revenue. 15 months. 2 embedded SDRs.

A 50–200 employee SaaS company sells productivity training solutions to public sector organizations across Germany — a market with long sales cycles, rigid procurement processes and no tolerance for bad cold calls. 🔒 Company name available in an intro call.

€300K
Revenue generated
2
Embedded SDRs
15mo
Project duration
3×
Pipeline vs. before 8bound
Industry
SaaS · Education
Target Market
German Public Sector
Services Used
SDR as a Service · HubSpot · Reporting
Deal Type
B2B, Mid-market, Long cycle
The Challenge

Public sector procurement is slow, formal and skeptical of sales calls.

The client had a strong product — Microsoft and G-Suite productivity training tailored to municipal teams, schools and public administration. But reaching the right people in public institutions is uniquely hard: decision-makers are behind multi-layer hierarchies, budgets are annual, and a bad first call can blacklist you for months.

They had tried internal SDRs but struggled with ramp-up time, consistency and the specific knowledge of how public procurement works. They needed a team that could be trusted to represent the brand correctly from day one.

The Approach

Two dedicated SDRs, fully embedded, for 15 months.

Rather than a short pilot, the client committed to a 15-month engagement — long enough to work through the public sector's budget cycles, build relationships with procurement leads, and generate meaningful, recurring pipeline.

✓
Deep product onboarding

Both SDRs went through a full product training — so they could speak credibly to IT managers and administrative decision-makers about Microsoft 365 and G-Suite workflows.

✓
Public sector playbook

Custom script and objection handling for public sector gatekeepers, procurement managers and IT leads across Behörden, Schulämter and municipalities.

✓
HubSpot as source of truth

Every account, every contact, every deal stage documented. The client always had a live view of pipeline status, forecast and follow-up queue.

✓
Monthly pipeline reviews

Bi-weekly syncs with the client's leadership team: what's working, what's not, which ICP segments perform best and how to shift focus for the next period.

The Results

€300K generated — and a repeatable outbound motion that scales.

€300K
Revenue closed
15mo
Project duration
2
Full-time SDRs
3×
Pipeline vs. baseline

"We had a very specific B2B market that needed careful explaining. 8bound understood the product quickly and built a script that works even with the toughest public sector gatekeepers." — Head of Sales, SaaS Training Platform

Ready to build your pipeline?

Tell us your market — we'll be honest about whether we can help and at what scale.

Home›Case Studies›Digital Commerce Platform
Enterprise SaaS · Digital Commerce · DACH Market Entry

€380K pipeline. 62 qualified demos. 4 months into a new market.

A 200–500 employee Series B SaaS company with a leading digital commerce platform had tried to enter the DACH market twice before — without success. They needed structured, expert-led outreach to mid-market retailers and brand manufacturers. 🔒 Company name available in an intro call.

480+
Orgs contacted
62
Qualified demos
€380K
Pipeline built
4mo
To results
Industry
Enterprise SaaS · Digital Commerce
Target Market
DACH — Mid-market Retailers & Brands
Services Used
SDR as a Service · LinkedIn Automation · HubSpot
Company Size
200–500 employees · Series B
The Challenge

Two failed market entry attempts. A complex product. And a DACH market that doesn't respond to generic outreach.

The client had a market-leading digital commerce platform used by hundreds of companies across Scandinavia and the UK. DACH was the obvious next market — but two previous attempts with internal resources had generated almost no pipeline. The product is complex, sales cycles are long (3–9 months), and mid-market retailers in Germany have very specific buying processes.

They needed a partner who could learn the product deeply, speak credibly to e-commerce directors and IT heads, and run a high-volume, multichannel campaign built specifically for the DACH market.

The Approach

Deep product onboarding, DACH-specific ICP, multichannel from day one.

✓
4-week product immersion

Before a single call was made, the 8bound team went through a full product training to speak credibly to e-commerce directors, IT heads and digital transformation leads.

✓
DACH ICP segmentation

Mid-market retailers (€10M–€200M revenue), brand manufacturers with direct-to-consumer ambitions, and wholesale distributors investing in digital channels — all tiered by fit and decision-maker accessibility.

✓
Multichannel outreach

Phone + LinkedIn automation on rep profiles + targeted email sequences. In enterprise SaaS, the phone opens the door — LinkedIn and email create the continuity that converts.

✓
HubSpot pipeline architecture

Full deal stage setup, account-based tracking, and weekly pipeline reviews with the client's VP Sales — giving them full visibility and forecasting capability from month one.

The Results

€380K pipeline. 62 demos. A repeatable DACH entry motion.

480+
Orgs contacted
62
Qualified demos
€380K
Pipeline built
4mo
Campaign duration

"8bound cracked a market we'd struggled to enter for two years. Structured outreach, the right messaging, and real pipeline within 4 months. We wish we'd done this earlier." — VP Sales, Digital Commerce Platform

Entering the DACH market?

We've done it before. Tell us your product and ICP — we'll be honest about what's achievable and how fast.

Home›FAQ
FAQ

Everything you wanted to ask but didn't.

Straight answers on pricing, timelines, legality and what working with 8bound actually looks like.

Pricing & Packages

What does it cost?

What does SDR as a Service cost? +

Our entry package (Reach S) starts at €3,000/month + €1,500 one-time kick-off fee. All-inclusive: HubSpot, telephony, reporting, weekly review calls. Minimum 3-month engagement. Larger engagements (Drive and Scale) are custom — contact us.

Are there hidden costs? +

No. The monthly fee covers: dedicated SDR time, HubSpot instance, telephony platform, target account list data, weekly reporting and review calls. No setup surprises and no per-lead fees.

What's the minimum commitment? +

The minimum is 3 months. Outbound has a ramp-up period — you need enough data to learn and optimize, and the best results come from consistent pressure over time.

Getting Started

How does it work?

How quickly can a campaign start? +

Within 1–2 weeks of kickoff: HubSpot is live, the target account list is built, and the call script is written and signed off. First calls go out in week 2. First meetings typically appear in week 3–4.

Do we need our own CRM? +

No. We set up a HubSpot instance for you and give you full access from day one. If you already have a CRM (Salesforce, Pipedrive, etc.) we can integrate into it instead.

How much time does our team need to invest? +

Initially: one 2-hour kickoff call to align on ICP, messaging and product. Then: one weekly 30-min review call. That's it — we handle the rest operationally so your team can stay focused on closing the deals we book.

Is it just phone calls or do you do email and LinkedIn too? +

Multichannel by default: phone, email sequences (HubSpot or Apollo) and LinkedIn outreach. In the DACH market, phone remains the highest-converting first-touch for B2B. We combine channels based on what works for your ICP.

Results & Expectations

What can I expect?

How many calls does an 8bound SDR make per day? +

Up to 90 qualified calls per day — significantly above the industry average of 20–30. This high frequency is one of the biggest competitive advantages in DACH outbound. More calls = more data, faster learning, faster pipeline.

What's a realistic meeting rate? +

It varies significantly by industry, ICP and product. In healthcare we've seen 14%. In SaaS, 8–12% is typical. In FMCG wholesale, 23%. We set realistic expectations in the kickoff and track meeting rate as the primary KPI from week one.

What happens after the pilot? +

After the pilot you have concrete data: call-to-meeting rate, ICP validation, objection map, qualified lead pipeline. You then decide: scale with 8bound, build it internally, or pause. We support all three outcomes and won't pressure you into renewal.

Legal & Compliance

Is this legal?

Is B2B telemarketing legal in Germany? +

Yes — B2B cold calling is permitted in Germany under specific conditions (§7 UWG: implied consent for B2B contacts with a plausible business relationship). We work exclusively with GDPR-compliant approaches and walk you through the legal framework during kickoff.

How do you handle data protection? +

All contact data is sourced from legally compliant databases. We sign a data processing agreement (DPA) with every client. We do not purchase consumer data and only contact business contacts with a plausible commercial relationship.

Still have questions?

Ask us directly — no sales pressure.

Home›About Us
About 8bound

Built by salespeople — for founders who hate bad sales.

8bound was started in Berlin because we kept seeing the same problem: great B2B products, no structured outbound, and founders burning time on approaches that don't scale.

Our story

Started because we were frustrated with how agencies worked.

Most outbound agencies either sell you a black box ("we'll get you leads, trust us") or hand you a playbook and walk away. Neither works for early-stage B2B companies that need real partners, not vendors.

8bound was built around a different principle: embed like a team member, document everything like a consultant, and be honest when something isn't working. We started in Berlin, focused exclusively on the DACH market, and built the call frequency and CRM discipline that makes the difference between "some activity" and a real sales motion.

Today we work with startups, scale-ups and established companies across healthcare, SaaS, FMCG, EdTech and more — with a single focus: build your pipeline, measurably.

Follow us on LinkedIn
8bound team at work
50+
Campaigns
€300K+
For 1 client
6
Industries
100+
Calls/day
What we stand for

Our values — not the wall-poster kind.

🔍

Radical transparency

We tell you when outbound won't work for your offer. We share bad news fast. Your HubSpot is always live, always accurate.

⚡

Speed over perfection

First calls in week 2, not month 3. Real data beats theoretical plans — we iterate from live market feedback.

📊

Data before gut feel

Every campaign is measured. Every learning is documented. Decisions come from numbers, not hunches.

🤝

Partner, not vendor

We embed into your team's rhythm. We care about whether the demos close — not just whether we booked them.

Headquartered in Berlin

Bozener Straße 13, 10825 Berlin

We work with companies across the DACH region — and occasionally beyond. Remote-first operations, in-person kickoffs always welcome.

Follow on LinkedIn
Home›Our Team
Our Team

The people behind your pipeline.

A small, specialized team with deep DACH outbound experience — and a genuine commitment to making your campaigns work.

FdS

Fabio de Santis

Head of Growth & Client Strategy

Leads client strategy and campaign development at 8bound. Background in B2B sales across SaaS and enterprise software in DACH and Southern Europe. Responsible for ICP definition, messaging frameworks and overall campaign performance.

LinkedIn
ML

Marie Lorenz

Head of SDR Operations

Manages all SDR team members and ensures campaign quality. Previously ran outbound teams at two Berlin-based SaaS companies. Expert in call coaching, script development and HubSpot pipeline management.

LinkedIn
FK

Felix Koch

Senior SDR — Healthcare & SaaS

Specialist in complex B2B sales conversations — especially in regulated markets like healthcare and financial services. Known for the highest call-to-meeting rates on the team.

LinkedIn
SB

Sara Becker

MarTech & HubSpot Lead

Certifed HubSpot administrator responsible for all client CRM setups, Apollo integrations, workflow automations and reporting dashboards. Backgrounds in marketing operations and RevOps at Berlin-based B2B companies.

LinkedIn
8bound team
We're growing

Join the team

We're always looking for experienced DACH-market SDRs. If you can make 100 quality calls a day and love building real pipelines — talk to us.

Send your application →
Home›Legal Notice
Impressum

Legal Notice

Information pursuant to § 5 TMG

8bound UG (haftungsbeschränkt)
Bozener Straße 13
10825 Berlin
Germany

Contact

Phone: +49 30 40394163
Email: info@8bound.de
LinkedIn: linkedin.com/company/8bound

Represented by

Fabio de Santis Gomez (General Manager)

Commercial Register

Registered at: Local Court of Berlin Charlottenburg
Registration number: HRB 265908 B

VAT Identification Number

Pursuant to § 27a UStG: DE410542851

Responsible for Content (§ 55 Abs. 2 RStV)

8bound UG (haftungsbeschränkt)
Bozener Straße 13
10825 Berlin

Dispute Resolution

The European Commission provides a platform for online dispute resolution (ODR): https://ec.europa.eu/consumers/odr/

We are not obligated to participate in dispute resolution proceedings before a consumer arbitration board and do not do so voluntarily.

Liability for Content

As a service provider, we are responsible for our own content on these pages in accordance with general law pursuant to § 7 Abs. 1 TMG. According to §§ 8 to 10 TMG, however, we are not obligated as a service provider to monitor transmitted or stored third-party information or to investigate circumstances that indicate illegal activity. Obligations to remove or block the use of information under general law remain unaffected by this. However, liability in this regard is only possible from the point in time at which a concrete infringement of the law becomes known. If we become aware of any such infringements, we will remove the relevant content immediately.

Liability for Links

Our website contains links to external third-party websites over whose content we have no influence. We therefore cannot assume any liability for this third-party content. The respective provider or operator of the linked pages is always responsible for the content of those pages. The linked pages were checked for possible legal violations at the time of linking. Illegal content was not recognizable at the time of linking. However, permanent monitoring of the content of the linked pages is not reasonable without concrete indications of a legal violation. If we become aware of any infringements, we will remove the relevant links immediately.

Copyright

The content and works on these pages created by the site operator are subject to German copyright law. Duplication, editing, distribution and any kind of use outside the limits of copyright law require the written consent of the respective author or creator. Downloads and copies of these pages are only permitted for private, non-commercial use. Insofar as the content on this page was not created by the operator, the copyrights of third parties are respected. In particular, third-party content is identified as such. Should you nevertheless become aware of a copyright infringement, please inform us accordingly. If we become aware of any infringements, we will remove the relevant content immediately.

Home›Career
🚀  Join the team · Berlin

Build real pipelines.
Learn real sales.

We're a young, fast-moving Berlin agency helping B2B companies grow in the DACH market. No bureaucracy, no corporate talk — just smart people doing real work.

Why 8bound

A place where you actually grow

🎯 Real responsibility from day one

No coffee runs, no fake projects. You'll work directly on client campaigns, talk to real prospects, and see the impact of your work in the CRM within your first week.

🧠 Learn from the best in DACH outbound

We've built outbound engines for SaaS, HealthTech, EdTech and more. You'll absorb years of DACH market knowledge — scripts, tools, strategy — faster than in any university course.

🌍 Flexible and remote-friendly

We don't track hours — we track results. Whether you're studying in Berlin, travelling, or deep in exam season, we make it work. Flexibility is a core part of how we operate.

🏋️ Real benefits, not ping-pong tables

Urban Sports Club membership, private phone contract covered, annual team trip, and a performance bonus on top of your hourly rate. We invest in the people who invest in us.

📈 A path to something more

Several team members started as working students and moved into full-time roles. If you're good and want to grow with us, that conversation is always open.

🤝 A team you actually want to work with

Young, ambitious, direct. We share office days in Berlin, work together on strategy, and celebrate wins as a team. The culture is built around trust, not control.

Open Positions

Currently hiring

We're a lean team — we hire when we find the right person, not to fill seats. If none of the roles below fit but you think you'd be a good match, reach out anyway.

Part-time · 15–20 hrs/week 📍 Berlin (remote possible) 🗓 Start: Oct 1, 2026

Working Student — Sales & Marketing

Application deadline: September 15, 2026

€17–22
per hour + bonus

What you'll do

  • →Research and identify potential target customers in the DACH market
  • →Reach out via phone, email, and LinkedIn to generate qualified leads
  • →Schedule meetings and appointments for clients, supporting the SDR team
  • →Develop outreach strategies together with the team
  • →Join client calls and get hands-on experience in B2B sales

What you bring

  • ✓Currently enrolled at a university or college
  • ✓Fluent in German (additional languages are a plus)
  • ✓Self-driven, motivated, and eager to learn
  • ✓Genuine interest in sales, marketing, or how businesses grow

No prior experience needed — we teach you everything.

Your benefits

🏋️
Premium fitness included
Urban Sports Club — Holmes Place, John Reed, FitnessFirst, and more across Berlin
📱
Your phone, our bill
We cover your private mobile contract with unlimited data
✈️
Annual team trip
Once a year the whole team heads abroad. Last stop: Spain
🗓️
100% flexibility
Exam season, travel, study abroad — you manage your own hours as long as the work gets done
💸
€17–22/hour + bonus
Depending on experience and performance — plus a performance-based bonus
Ready to apply?

Send a short cover letter and your CV — that's all we need. We'll get back to you quickly.

Apply via email →
Don't see a role that fits?

We're always open to meeting great people. Send us a message and tell us what you're about.

Get in touch →
Work with us

Join a team that moves fast.

Real projects. Real clients. Real impact — from week one.

Apply now →

Sales Fit Assessment

8 quick questions — get your personalized 8bound fit score in 3 minutes.

Question 1 of 8