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Inbound

B2B Lead Generation

LinkedIn Ads, lead magnets and targeted inbound strategy — built to fill the top of your sales funnel with the right people, not just more people.

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Our approach

Marketing that supports sales — not the other way around.

Most lead gen programmes create volume. We create pipeline. The difference is alignment: every piece of content, every ad and every landing page is designed to support what your SDR and sales team are already saying on the phone.

When a prospect gets a LinkedIn connection request from your SDR on Monday and then sees a LinkedIn ad from your company on Tuesday, the cold call on Wednesday isn't cold anymore. That's the playbook.

Marketing ≠ Sales
Most B2B companies run marketing and sales as separate teams with different messaging, different targets and different tools. Leads fall into a gap between the two — and neither team knows why conversion is low.
Marketing + Sales = Pipeline
We build lead generation strategies that are explicitly designed around your sales motion. Same ICP, same messaging, same DACH market understanding — just across paid and content channels as well as the phone.
What we do

From first signal to booked meeting — end to end.

💼

LinkedIn Ads for B2B DACH

Tight audience segments by role, industry and seniority. Sponsored content and lead gen form campaigns that reach decision-makers where they already are — tracked from impression to meeting booked.

📋

Lead Magnets & Gated Content

DACH market benchmarks, checklists and guides your ICP actually wants. Leads that download are immediately enrolled in a HubSpot sequence that warms them before the SDR calls.

🔄

Sales-Marketing Alignment

The whitepaper your SDR shares on a call is the same content your LinkedIn ad promoted last week. We map every marketing asset to a specific moment in the sales conversation.

📊

HubSpot Integration & Lead Routing

Every inbound lead is captured with full source attribution, enrolled in the right sequence and routed to the right SDR. Marketing hands leads to sales with full context attached.

The Lead Flow

How a lead goes from unknown to meeting.

🎯
Target
ICP definition & company list
→
🔬
Enrich
Clay + Apollo enrich & sequence contacts
→
📧
Engage
Phone, email & LinkedIn outreach
→
🌐
Track
DealFront detects website visitors
→
📅
Convert
Meeting in HubSpot CRM — done
Automated via Zapier — lead signals from DealFront trigger enrichment in Clay, sequences in Apollo, and pipeline entries in HubSpot. No manual handoffs.
Our GTM Stack

Tools we use — and know inside out.

Technology Partners
HubSpot
HubSpot
CRM & pipeline
Apollo
Apollo
Email sequencing
Clay
Clay
Data enrichment
Zapier
Zapier
Integrations & automation
DealFront
DealFront
Website visitor tracking

Ready to build inbound that supports your sales team?

Tell us what your SDR is pitching — we'll build the marketing layer around it.

Discuss your strategy →

Sales Fit Assessment

8 quick questions — get your personalized 8bound fit score in 3 minutes.

Question 1 of 8