Free Report · 12 pages
DACH Outbound Calling Report
A practical guide for B2B sales teams operating in Germany, Austria and Switzerland. We put it together because most outbound advice doesn't account for how different these markets actually are — legally, culturally, and in terms of what converts.
It's useful if you're building outbound from scratch in DACH, reviewing what you're currently doing, or trying to understand why certain approaches aren't working here.
8BOUND
3 · BENCHMARKS
SECTION 3
Call-to-Meeting
Benchmarks by Industry
Benchmarks by Industry
SaaS / Software
Fintech
Logistics
Manufacturing
8BOUND
1 · THE SHORT ANSWER
SECTION 1
Can you still cold-call
in DACH?
in DACH?
Yes in Germany and Switzerland, with conditions. Not in Austria without prior consent.
🇩🇪 GERMANY
Yes, with a reason.
B2B calls need implied consent (§7 UWG).
🇦🇹 AUSTRIA
No, not cold.
Prior consent required (§174 TKG).
🇨🇭 SWITZERLAND
Yes, check first.
Opt-out system, star entry off-limits.
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FREE REPORT · 2026 🇩🇪 GERMANY 🇦🇹 AUSTRIA 🇨🇭 SWITZERLAND
The DACH Outbound
Calling Report.
Calling Report.
Is B2B cold calling in Germany still legal? What "implied consent" really means, and how to do it right.
§ 7 UWG
Implied consent, decoded
3 rulebooks
DE · AT · CH compared
Fully sourced
Cited on every page
2025 ruling
BVerwG 6 C 3.23
Published by 8bound · Berlin · 8bound.com
What's covered
Legal rules for cold calling in Germany, Austria and Switzerland — what the law actually says and what changed in 2025
Call-to-meeting benchmarks across industries, and the factors that influence them most
Why email and LinkedIn can't lawfully cold-start in DACH — and what that means for your outbound mix
The five most common objections in DACH calls, and the responses that work
An annotated call script example used in actual DACH campaigns
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