€300,000 in new revenue. 15 months. 2 embedded SDRs.
A 50–200 employee SaaS company sells productivity training solutions to public sector organizations across Germany — a market with long sales cycles, rigid procurement processes and no tolerance for bad cold calls.
Public sector procurement is slow, formal and skeptical of sales calls.
The client had a strong product — Microsoft and G-Suite productivity training tailored to municipal teams, schools and public administration. But reaching the right people in public institutions is uniquely hard: decision-makers are behind multi-layer hierarchies, budgets are annual, and a bad first call can blacklist you for months.
They had tried internal SDRs but struggled with ramp-up time, consistency and the specific knowledge of how public procurement works. They needed a team that could be trusted to represent the brand correctly from day one.
Two dedicated SDRs, fully embedded, for 15 months.
Rather than a short pilot, the client committed to a 15-month engagement — long enough to work through the public sector's budget cycles, build relationships with procurement leads, and generate meaningful, recurring pipeline.
Both SDRs went through a full product training — so they could speak credibly to IT managers and administrative decision-makers about Microsoft 365 and G-Suite workflows.
Custom script and objection handling for public sector gatekeepers, procurement managers and IT leads across Behörden, Schulämter and municipalities.
Every account, every contact, every deal stage documented. The client always had a live view of pipeline status, forecast and follow-up queue.
Bi-weekly syncs with the client's leadership team: what's working, what's not, which ICP segments perform best and how to shift focus for the next period.
€300K generated — and a repeatable outbound motion that scales.
"We had a very specific B2B market that needed careful explaining. 8bound understood the product quickly and built a script that works even with the toughest public sector gatekeepers."
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